What People Look for in a Business Opportunity
What People Look for in a Business Opportunity
How many different opportunities have you been involved with or even researched?
1, 2, 5, a dozen, or even more?
What were you looking for when you found each of them?
These are questions I have learned to address as I have made progress in this industry of ours, the Network Marketing Industry. I would like to share with you a few principles I have learned a Company Must Have that are extremely important when it comes to finding the correct business opportunity:
1) Product(s) and Pricing
The product(s) or service(s) that a company offers is the number one reason that they are in business to begin with. If there is no interest in the product or no-one believes in it, then all is set up to fail. If the product is difficult to sell, whether direct or indirect, then failure is inevitable. How many people are really interested in all those lotions and potions out there? Although some may work for a few people and some others do not, most (if not all) eventually fade out.
It is also very important to take a look at the pricing of the product and determine if it provides the value that a consumer is really looking for.
2) Business Model
The primary component of a business model is to produce a transaction where either a product or a service changes hands. There is a lot of confusion in our industry about what MLM means, what the definition of direct sales is, talk of pyramids, etc… A true business model is one that has a proven concept and will survive the duration of the company. It is one that would incorporate a variety of features and programs that allow the affiliate to earn money in a multitude of ways.
3) Compensation Plan
All of us are in a business opportunity for one reason, To Make Money. Many have different goals or desires for establishing a home business but the bottom line is always that generating the proper income can provide all the other things people set their sites on. In this regard, the compensation plan that a company puts into place will eventually prove equally as important to the potential success the company will have.
Incentives play a large part in any comp plan. If the company does not establish different targets or dangle different carrots that an affiliate can shoot for, then the energy will decrease and the member will eventually lose their edge to keep advancing forward.
4) Education
The company must have a training program that will educate all of their associates or affiliates so that they are set on a path for success. This would be a program that provides and establishes an equal opportunity for all new affiliates. When this does not exist, the company has no chance of survival. Most companies tout that they have this level of training but typically come up short.
5) Management Team
The company must have a strong management team that sets the proper direction for where the company is headed. Many biz opps are sometimes just an idea of one guy and is going nowhere fast. A true structure of evenly distributed responsibilities as well as experienced and educated individuals is a must. Corporate America typically requires an established structure such as a board of directors; does your company have this?
6) Cash Position
The company has to have enough capital behind it to survive the ups and downs along the way. The funding behind the company and how it is funded is a key to the chances the company has for longevity. How many different opportunities that you know of have gone out of business? A strong balance sheet is invaluable to the success and duration of the company.
When I take a look at all the home business opportunities I have been involved with, been a member or affiliate of, or even just took a look at, NONE OF THEM, and I mean ZERO of them could offer a positive response to each and every one of these characteristics of what a True Company must have. They may have one or some but never all six.
I would now like to suggest that “The Business Opportunity that People are Looking For” is DubLi.
Stay tuned and I will clearly show how DubLi possesses each one of the above characteristics and why DubLI is The NEXT INTERNET GIANT!
Wherever you are in life (good or bad) is because of choices you’ve made; Make Good Choices!
