DubLi is an emerging worldwide shopping portal. Its strategy is to use their games and auctions (that are fun, exciting, and highly entertaining) to drive traffic over to the shopping side, because every time a shopper clicks-through to DubLi’s search engine partner and then onto a merchant’s website, the search engine and the merchant pay DubLi “click-through” fees when the shopper arrives and/or “revenue-share” fees if the shopper buys something (and by the way, 30% of that ecommerce revenue is commissionable if the customer who clicks through is registered under your associate number).

This shopping model is just like Google’s, or Amazon’s, or eBay’s. Google’s hook is “search”, and when a shopper clicks through to one of the sponsored links displayed on the search results, Google earns a click-through or revenue-share fee. Amazon started with “books”, but soon found out that there was far more money in aggregating shoppers and selling them to other merchants. Ebay was all about auctions, but when you go to eBay’s auctions now, they’re trying to get you to click over to Shopping.com. Why? Because Shopping.com (which is owned by eBay) generates billions of dollars a year in click-through and revenue-share revenue. DubLi’s model is the same, but DubLi’s auctions are more fun and more upscale.

So, the big money for DubLi is in aggregating tens of millions of shoppers, and then selling them on a click-through and rev-share basis to the shopping search engines. This is an established, multi-billion-dollar business model: eBay does $7B; Google does $10B; Amazon does $16B. DubLi’s mission is to be one of the big boys. Now take into consideration the more than generous compensation plan that DubLi offers to it’s business associates and you are looking at creating a lifetime of residual income just by attracting customers to the shopping portal.